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Press Pack


Buying a car is a matter of trust: customer-oriented advice and smooth service are key to success
  • Personal expert advice: Euronics’ 48 Aiways support dealers and 50* ATU service centers in Germany ensure that the corporate philosophy “Love your Drive” is not only lived, but also explained and passed on to customers in a well-founded manner.
  • Local contacts: No anonymous ticket in an app, but directly on site. Aiways builds on a strong service network whose density leaves nothing to be desired
  • Contemporary solutions: Customer satisfaction is a top priority. That’s why Aiways has carefully tailored the sales and service models for each country individually. This not only allows us to respond to the needs of each country, but also to react quickly and efficiently.


Shanghai/Munich, February 09, 2023 Statistically, buying a car is the second most expensive purchase in a person’s life. Only owning real estate is an even more significant purchase. But the following applies to both: You don’t make a decision like this on a whim. It needs to be carefully considered, it requires trust and a strong partner. To be able to offer exactly that, Aiways has decided on a special sales model.


With every fundamental change, every advance that man has made, our behavior and even our thinking has also changed. The change from fossil drives to purely electric drives will not only change our awareness and feelings once again, but also the way we act. The switch to electromobility is therefore not only the biggest upheaval ever to take place in the automotive industry from a technological perspective. Above all, it is an upheaval that brings with it completely new challenges from an emotional perspective.

Klose: Aiways aims to promote awareness of sustainable mobility

“We want to get people thinking differently,” explains Dr. Alexander Klose, Executive Vice President Overseas Operations at Aiways. “We want to promote awareness of sustainability and, in the process, demonstrate that switching to electromobility is easier and more convenient than imagined. But this requires trust, which is why we have sought strong partners in Europe to drive the change together with us.”

The changes that the switch to zero-emission, whisper-quiet and highly comfortable electromobility brings for many customers need confidence. And confidence in the decision is made possible by Aiways with its network of strong partners.

Change needs trust: Aiways as a strong partner on new paths

In Germany, customers therefore come into contact with the innovative and spacious Aiways U5 SUV and the dynamic Aiways U6 SUV-Coupé (from Q2 2023) in a completely new kind of environment: At fifty highly specialized Euronics outlets. There, prospective customers can expect not only personal expert advice and the greatest know-how, but also the lived Aiways philosophy “Love your Drive”: open-mindedness towards new technologies, explaining and consolidating understanding is the basis for trust in the new.

For Aiways, however, trust is not limited to advice and personal support during the purchase, but above all through first-class service over the entire service life of the vehicles. With ATU as a partner, Aiways can therefore not only rely on the largest workshop chain in Germany, but also on decades of service experience. In addition to the 50 highly specialized Aiways service centers, which can ensure the fastest processing of maintenance and repair work thanks to special spare parts logistics, Aiways customers can drive to any of the more than 500 ATU service centers throughout Germany and thus also receive the help and support they need locally at any time.

Modern service solutions: More than an anonymous ticket in an app

It is well known in psychology that interaction with real people creates a greater emotional connection than purely digital communication. To enable precisely this personal relationship to develop, Aiways relies on its individual sales and service models as opposed to purely app-based care solutions. After all, it is the combination of central and efficient management with the support of local partners operating throughout the country that forms the most important building block for customer-oriented advice and smooth service.

*: currently 26 ATU service points, all 50 will be in operation by the end of 2023


Press Releases & Media Assets

Aiways press material and an extensive selection of high-resolution photos and videos can be downloaded from the press portal

Aiways contact for media inquiries

Bernd Abel, Aiways Automobile Europe GmbH

+49 (0) 89 693135269

Georgia Chapman, Aiways Automobile Europe GmbH

+49 (0) 89 693135278



About Aiways

Founded in 2017, Aiways is a Shanghai-based personal mobility provider with its European HQ in Munich, Germany. It was the first Chinese start-up to introduce an electric vehicle to the European market with the launch of the U5 in 2020 – a battery-electric SUV with impressive range, style, and quality. Aiways is rapidly continuing its expansion in Europe and beyond: order books are open in Germany, Netherlands, Belgium, Denmark, France, Israel, Switzerland, Spain, Portugal, Italy, Sweden, Croatia, Faroe Islands, Iceland, and Slovenia – with more markets to follow. The U5 SUV is produced at Aiways’ smart production facility in Shangrao – one of the most modern car production facilities in China. The IT-controlled processes with challenging quality gates follow the standards of Industry 4.0. With an initial production capacity of 150,000 units per annum, Aiways can increase this number to 300,000 units when global EV demand rises. Aiways’ next model for Europe will be the battery-electric U6 SUV-Coupé. With a focus on sophisticated aerodynamics, highly connected driving, safety technology, and a sporty design, the U6 SUV-Coupé is just the next chapter of Aiways’ promising future.