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Press Pack


Aiways in Europe: A success story from the outset

Dr. Alexander Klose, Executive Vice President of Overseas Operations at Aiways,

Dear colleagues, dear media representatives and friends of the Aiways brand,

It has been a challenging 12 months for the global economy, local communities, and frankly everybody. It has also been a challenging year for a young EV startup further establishing its brand, and its operations in Europe – the most competitive car market worldwide. Yet, despite the ongoing pandemic, the semi-conductor shortage and the global shipping crisis, the young company Aiways has targeted growth in Europe with the all-electric Aiways U5 SUV – now available to order in more than 10 European markets.

Of course, we believe in the unique positioning of our product and its potential to bring EVs to a broader audience. The Aiways U5 SUV bridges a gap by offering practicality, European quality and driving technology with Chinese future-oriented AI solutions and unique styling at an affordable price. Even the most skeptical industry experts have been intrigued by the Aiways U5 SUV and have been left pleasantly surprised by the car’s performance, its attributes, and its broad appeal. We have given great attention to developing our brand and customer loyalty and have become the hardest-working Chinese automotive brand and EV startup in Europe – setting an example for others to follow.

This combination of exceptional product and outstanding dedication means that by the end of this year over 3,000 Europeans will have converted to eco-mobility behind the wheel of the unique Aiways U5 SUV. Its long-range, class-leading interior space and unsurpassed battery-safety record make the car a simple choice and an easy transition from ICE vehicles.

I would like to personally thank all our customers for their trust in the Aiways brand and I promise that we all will continue to work hard to do everything in our power to continue to justify this trust in the long term.

In the new year we will continue to grow our European presence in new markets and introduce our second EV to the Aiways lineup. The new Aiways U6 SUV-Coupé will extend the brand’s appeal to an uncompromising younger generation. Highly contemporary proportions, sharp lines and purposeful detailing optimize aerodynamic efficiency and deliver an undeniable road presence. With two models on sale across most of Europe we have ambitions for a steady growth that will see us achieve five-digit sales in 2022 as our brand awareness, product appeal and company reputation continue to rise.

The team at Aiways Europe and I would like to thank you for your ongoing interest in the Aiways brand and wish you a relaxing and healthy festive season with your loved ones and wishing you all a prosperous start to the new year – hopefully with less restrictions and less obstacles ahead.

Best regards, stay healthy and please continue to support us

Yours sincerely

Dr. Alexander Klose


About Aiways

Founded in 2017, Aiways is a Shanghai-based personal mobility provider with its European HQ in Munich, Germany. It was the first Chinese startup to introduce an electric vehicle to the European market with the launch of the U5 in 2020 – a battery-electric SUV with impressive range, style, and quality. Aiways is rapidly continuing its expansion in Europe and beyond: order books are open in Germany, Netherlands, Belgium, Denmark, France, Israel, Switzerland, Spain, Portugal, Italy, and Sweden – with more markets to follow. The U5 SUV is produced at Aiways smart production facility in Shangrao – one of the most modern car production facilities in China. The IT- controlled processes with challenging quality gates follow the standards of Industry 4.0. With an initial production capacity of 150,000 units per annum, Aiways can increase this number to 300,000 units when global EV demand rises. Aiways’ next model for Europe will be the battery-electric U6 SUV-Coupé. With a focus on sophisticated aerodynamics, highly connected driving, safety technology, and a sporty design. The U6 SUV-Coupé is just the next chapter of Aiways’ promising future.​

Media information

You can find all Aiways press releases and press kits, as well as a wide selection of high resolution, downloadable photographs, and video footage on the media website:

Aiways media contacts

Bernd Abel, Aiways Automobile Europe GmbH

Emma Hai, Aiways
+86 186 0104 2089 /

James Parsons, PFPR Communications
+44 (0)7725 257792